The SentinelOne Approach
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Slide 1: Title / Introduction
Title:
SentinelOne in Ukraine: Empowering Organizations with Next-Generation Cybersecurity
Subtitle (optional):
Delivering Advanced Endpoint Protection & EDR Through the Distributor-Reseller Model
Speaker Note:
Introduce yourself briefly (Name, Role, etc.).
Mention that this presentation covers SentinelOne’s value, key features, competitive advantages, and a proposed commercial & marketing plan for the Ukrainian market.
Slide 2: SentinelOne Overview
Key Points:
About SentinelOne: A global cybersecurity leader specializing in AI-driven endpoint protection and EDR (Endpoint Detection & Response).
Mission: To automate threat detection, prevention, and response across endpoint, cloud, and IoT environments.
Platform Focus: Unified protection platform that integrates AV (antivirus), EDR, threat intelligence, and automation.
Speaker Note:
Highlight that SentinelOne is known for its single-agent approach, real-time threat hunting, and patented Behavioral AI engine.
Slide 3: The Problem / “Pain Points”
Challenges Organizations Face:
Complex & Evolving Threat Landscape: Ransomware, zero-day attacks, advanced persistent threats.
Resource Constraints: Security teams are often understaffed; manual incident response is time-consuming.
Visibility & Control: Difficulties in monitoring and managing all endpoints across distributed environments.
Legacy Solutions: Traditional AV is reactive, signature-based, and lacks automation.
Speaker Note:
Explain that many businesses in Ukraine (and worldwide) struggle to stay ahead of sophisticated cyber threats with outdated tools.
Slide 4: SentinelOne Value Proposition
How SentinelOne Addresses These Pain Points:
Automated Threat Detection & Response: AI-driven platform stops threats in real-time without manual intervention.
Behavior-Based Security: Identifies malicious behavior, even if no known signature exists.
Single Agent, Single Console: Simplifies endpoint management and reduces overhead for IT/security teams.
Rapid Remediation & Rollback: Ability to isolate and restore infected endpoints automatically.
Cloud-Native & Scalable: Seamless deployment across on-premises or hybrid environments.
Speaker Note:
Emphasize how automation and integrated EDR features reduce the time and cost of incident response.
Slide 5: Competitive Advantages
MITRE ATT&CK Leadership: Consistently top-performing in MITRE evaluations.
AI & Machine Learning: Powerful technology that identifies known and unknown threats.
Automation Capabilities: Minimal manual intervention needed, frees up security teams to focus on strategic tasks.
Lightweight Agent: Low impact on system resources, easy to roll out.
All-in-One Platform: Consolidates multiple security functionalities into a single solution.
Speaker Note:
Position SentinelOne against other EDR solutions (e.g., CrowdStrike, Microsoft Defender) by highlighting real-time automated response and single-console management.
Slide 6: SentinelOne Platform at a Glance
(Bullet or diagram showing key modules)
Endpoint Protection (EPP): Next-gen AV, Exploit Mitigation, Ransomware Prevention
Endpoint Detection & Response (EDR): Threat Hunting, Automated Investigation
Cloud Workload Protection: Unified security for cloud-based servers, containers
IoT Security: Extends detection & response to IoT devices
Speaker Note:
Mention that SentinelOne’s architecture can protect various endpoints (Windows, macOS, Linux, cloud workloads, etc.) from a single platform.
Slide 7: Commercial Plan (Ukraine)
1. Distribution Model
Vendor – Distributor – Reseller/Integrator – Customer
Build strong relationships with leading resellers and system integrators specialized in cybersecurity.
2. Pricing & Packaging
Align with the market’s budget range while emphasizing ROI through reduced breach costs.
Offer tiered packages (Core, Control, Complete) to match different customer needs.
3. Channel Enablement
Provide sales and technical training for resellers.
Develop joint go-to-market strategies with key partners.
Speaker Note:
Stress the importance of enabling reseller partners with robust training and incentives.
Slide 8: Marketing Plan (Ukraine)
Target Verticals
Finance & Banking (high compliance requirements)
Manufacturing (increasing IoT adoption)
Energy & Utilities (critical infrastructure protection)
Government & Public Sector (data protection, national security)
Retail & E-commerce (large volumes of customer data)
Speaker Note:
Explain you would focus first on highly regulated sectors where cybersecurity is mission-critical.
Slide 9: Potential Resellers / Partners
Large System Integrators: Softline, Infopulse, Ciklum, etc.
Security-Focused Resellers: Specialized local cybersecurity firms.
Managed Service Providers (MSPs): Offering SentinelOne as a managed EDR service to SMBs.
Speaker Note:
Highlight that the chosen partners should have a proven track record in cybersecurity solutions and existing relationships with target customers.
Slide 10: Key Marketing Activities
Local Conferences & Exhibitions
Participate in Ukrainian IT Security events (e.g., UADIGITALS, iForum)
Co-host booths and present SentinelOne case studies
Webinars & Trainings
Joint marketing with integrators and resellers
Quarterly technical webinars to demonstrate platform capabilities
Partner Certification & Workshops
Hands-on labs for partner technical teams
Sales workshops to showcase ROI and best practices
Thought Leadership & Content
Blog posts, whitepapers in Ukrainian
Success stories and local case studies
Speaker Note:
Focus on building market awareness, lead generation, and partner enablement.
Slide 11: Next Steps & Goals
Short-Term (3-6 Months):
Recruit and onboard reseller partners
Conduct initial training and pilot projects
Establish local marketing channels
Mid-Term (6-12 Months):
Increase brand awareness via targeted campaigns
Launch channel incentives for consistent partner revenue growth
Secure reference customers and success stories
Long-Term (>12 Months):
Expand into new verticals
Aim for market leadership in Next-Gen Endpoint & EDR solutions
Speaker Note:
Present specific KPIs (e.g., number of partners certified, pipeline value, deals closed).
Slide 12: Conclusion & Contact
Key Takeaways
SentinelOne provides a comprehensive, AI-driven security platform that addresses modern cyber threats.
A strong channel and marketing strategy in Ukraine will help scale adoption rapidly.
Collaboration with top resellers and integrators is essential to succeed in the local market.
Thank You / Contact Details